Google Unveils Privacy Sandbox: What It Means for User Privacy and Ads

Just days after introducing Enhanced Safe Browsing [https://www.bitdefender.com/blog/hotforsecurity/chromes-enhanced-safe-browsing-an-incremental-step/] to protect users from malware-hosting websites and phishing attempts, Google has launched another significant feature: the Privacy Sandbox. Touted as a tool to safeguard user data from third-party trackers, the feature marks a significant shift in how online advertising will function. However, this may not necessarily be a leap forward in the