Twilio Segment: Transforming customer experiences with AI

AI News caught up with Hema Thanki, EMEA Senior Product Marketing Manager for Twilio Segment, to discuss how the company is using AI to transform customer engagement and personalisation.

AI is fundamentally reshaping customer engagement and personalisation by enabling businesses …

What is AI Hyperpersonalization? Advantages, Case Studies, & Ethical Concerns

For decades, marketers have been researching the best strategies to create effective marketing campaigns to keep up with the ever-evolving consumer preferences. AI hyperpersonalization is a recent addition to a marketer’s arsenal.

Traditional marketing strategies rely on broad consumer segmentation …

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