![Privacy Sandbox Initiative: Google to Phase Out Third-Party Cookies Starting 2024 Privacy Sandbox Initiative: Google to Phase Out Third-Party Cookies Starting 2024](https://search.ai.wiki/wp-content/uploads/2023/05/privacy-sandbox-initiative-google-to-phase-out-third-party-cookies-starting-2024.jpg)
Privacy Sandbox Initiative: Google to Phase Out Third-Party Cookies Starting 2024
Google has announced plans to officially flip the switch on its twice-delayed Privacy Sandbox initiatives as it slowly works its way to deprecate support for third-party cookies in Chrome browser.
To that end, the search and advertising giant said it intends to phase out third-party cookies for 1% of Chrome users globally in the first quarter of 2024.
"This will support developers in conducting