Meta Introduces New ‘Link History’ Feature to Collect Data for Targeted Advertising

Meta has been sparking controversy by introducing a mechanism to extract data from users of its services, primarily Facebook and Instagram, for targeted advertising. “This feature is being introduced globally over time and may not be available in your location,” reads Meta’s description of the feature. “Link history is available on the Facebook app for Android and iPhone.” Collecting data based on user activity is nothing new; most online services embrace it, some even openly. However, in its