As Apple has stepped up its promotion of its App Store as a safer and more trustworthy source of apps, its operators scrambled Thursday to correct a major threat to that narrative: a listing that password manager maker LastPass said was a “fraudulent app impersonating” its brand.
At the time this article on Ars went live, Apple had removed the app—titled LassPass and bearing a logo strikingly similar to the one used by LastPass—from its App Store. At the same time, Apple allowed a separate app submitted by the same developer to remain. Apple provided no explanation for the reason for removing the former app or for allowing the latter one to remain.
Apple warns of “new risks” from competition
The move comes as Apple has beefed up its efforts to promote the App Store as a safer alternative to competing sources of iOS apps mandated recently by the European Union. In an interview with App Store head Phil Schiller published this month by FastCompany, Schiller said the new app stores will “bring new risks”—including pornography, hate speech, and other forms of objectionable content—that Apple has long kept at bay.